If you’re passionate about campaigning for a good cause, don’t underestimate the power of crowdfunding to support your efforts.

When starting a nonprofit or building up a socially conscious project, finances can seem daunting. But crowdfunding can help kick your campaign into gear, reaching across the Internet to find people who are invested in your cause and want to help achieve your goals through donations.

While a great campaign is built on a strong, sensitive and tangible goal, making crowdfunding work in your favor is dependent on relaying an experience to your potential supporters. The power of meaningful storytelling to personalize your cause increases your potential earnings, which shows the value of humanizing a cause on a public crowdfunding platform. How to start a social good crowdfunding campaign

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