This tiny update to our traditions will make a massive difference to your life.

Clothing line BIBA released an ad yesterday that’s been shared over 35,000 times within 24 hours. It begins with a woman reluctantly getting ready to meet a suitor.

Clothing line BIBA released an ad yesterday that's been shared over 35,000 times within 24 hours. It begins with a woman reluctantly getting ready to meet a suitor.

BIBA

At the meeting, her father challenges the conventions of how marriages are arranged.

At the meeting, her father challenges the conventions of how marriages are arranged.

BIBA

And the message is clear: updating our customs toward equality is cool, necessary, and beautiful.

And the message is clear: updating our customs toward equality is cool, necessary, and beautiful.

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