Reddit-Reddit, which says it gets about 160 million unique visitors a month, made about $8.3 million in ad revenues in 2014 and is donating 10% of that to charity.

The company announced its revenue figures in a blog post Wednesday. The exact number, in case you were wondering, is $8,276,594.93. For comparison’s sake, BuzzFeed claims a “global audience” of 200 million and surpassed $100 million in revenues in 2014.

Some observers were quick to point out that media companies that find story ideas on Reddit are better at monetizing their traffic than Reddit is. That shouldn’t be too surprising, though, since Reddit — which is owned by Advance Publications — offers just skimpy banner ads on its pages and has proved to be a tough environment for brands looking to market themselves.

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