Perhaps you have that next great idea — a mobile app itch you need to scratch. Well, don’t we all? It’s how you go about putting that idea into action that really matters.
That’s why Mashable sat down with mobile guru and founder of product development company Fueled, Rameet Chawla, and asked him what special ingredients are necessary for building a successful app. “What’s going to determine success isn’t the added polish, but what the app is doing,” Chawla says. “If you aren’t adding value to the user experience, then it won’t end up being a popular app.
Rameet Chawla is a man of many apps. Fueled has helped develop apps for QuizUp, Afterlight, KeyMe,JackThreads and Barney’s New York, to name a few. “Right now I have six screens,” he says as he scrolls through his phone. “I typically start fresh when I buy a new phone, and I get a new phone every year. When I max out my screens, I create folders. I have no organizational structure. The apps are ordered in the order I downloaded them … unless it’s on my home screen. Home screen is specific.”
When building an app for millennials, you can have a lot more fun, Chawla says; they’re comfortable in front of tech. “You can have more fun with the interface and they respond well to that. If you have a standard interface and you put that in front of millennials, they’ll know what to do, but they won’t be turned on by that. They know you can push the limits with technology, so they want you to push it.
For millennials, innovation is the key.
Messaging apps are big these days — but Chawla says that differentiating a new idea from one already on the market is crucial. “Messaging apps are either one-to-one — where I can message you or we can message each other — or I can blast out a message to a bunch of people. But that’s not personal at all. So there’s this big disparity between an intimate message and a non-intimate one, and I think there’s a message in between those two. I think that gap might be solved by a good interface or by one specific feature. We know there’s a void, but can we hit that void? It’s such a large challenge and I’m really excited by it.”