The company announced on Wednesday that it will be launching two different pilot tests, focused on delivery, in the latter half of 2015. The first test, slated to start in Seattle, will work in conjunction with delivery startup Postmates. Using the Starbucks mobile app, customers can get their coffee and food delivered via the startup.
In a blog post, Postmates said the partnership supports its “vision to power local, on-demand logistics to businesses — and consumers — of all sizes, all over the world.”
The company added, “If you can deliver coffee within minutes, you can deliver anything.”
The second test will take place in Manhattan’s Empire State Building. Starbucks employees will be able to deliver orders from a chain store inside the building, to customers working in offices located within the same space.
Starbucks has long been a leader in mobile payments and the mobile-app space. Adding delivery options to the roster could be a big win, especially for users on the go.
A major challenge, of course, will be ensuring that delivered coffees and food items arrive hot. After all, what’s the point of getting your Venti Skinny Mocha if it’s going to be cold?
Have something to add? Share your comments on Facebook.