Breast contouring is no new thing to pop culture. If you look closely at any editorial photo shoot, you could clearly see that looks can be deceiving when it comes to breasts. Kylie Jenner’s recent boob contour mistake reminded us all that yes it is, for better or for worse, socially acceptable to paint boobs onto your body with makeup. Inspired by this recent trend resurgence, the Try Guys experiment with using different makeup shades to give themselves big and beautiful breasts. This hilarious video just goes to show that men can love breasts — even when they belong to them.